D7.3 One-pager: Dissemination, Communication and Networking Report – Version 1

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This deliverable presents the first EDIAQI report on dissemination, communication and networking. It summarises the activities carried out during the first 12 months of the project and explains how EDIAQI built its initial public presence, stakeholder community, website, social media channels, newsletters, events, blog articles and project communication materials.

The report also updates the Communication, Networking Plan and Dissemination Strategy from D7.2 and outlines the next phase of activities. The main focus of the first year was to create awareness, build the EDIAQI community and prepare the ground for deeper stakeholder involvement in the following project phases.

Why is this topic important?

The EDIAQI project deals with indoor air quality, a topic that affects homeowners, schools, kindergartens, municipalities, building owners, researchers, industry and policymakers. Scientific results alone are not enough to create impact. The project also needs to communicate why indoor air quality matters, how EDIAQI solutions work, and how different stakeholders can use the project’s results.

Communication and dissemination help make the project visible and understandable. Networking helps build long-term relationships with other research projects, policy actors, stakeholders and communities working on indoor air quality. Together, these activities support the long-term legacy of EDIAQI.

The report treats the communication and dissemination strategy as a living document. This means that activities, channels and messages can be adjusted as the project develops, based on lessons learned, stakeholder feedback and new opportunities.

Key messages

The first year focused on building the EDIAQI community: EDIAQI used its website, social media, events, blog articles, newsletters and communication materials to create a community of interest around indoor air quality.

Communication, dissemination and networking are connected: Social media posts, blog articles, events, newsletters, scientific publications and policy engagement all support each other. Online and physical communication were used together to increase visibility and engagement.

The EDIAQI website became the central information hub: The website was developed as the main source for project information, pilot and campaign descriptions, blog articles, resources, videos and downloadable materials.

LinkedIn became the strongest social media channel: LinkedIn performed best among EDIAQI social channels in the first reporting period, especially for reaching professional audiences, researchers, stakeholders and the indoor air quality community.

Events were important for visibility and networking: EDIAQI participated in or hosted 10 events during the first year, exceeding the expected annual event KPI. The International Air Protection Conference in Dubrovnik was a major networking and dissemination milestone.

The IDEAL Cluster is central to networking: EDIAQI collaborates with other Horizon Europe indoor air quality projects through the IDEAL Cluster to strengthen policy impact, data alignment, communication and scientific exchange.

The next phase shifts from promotion to involvement: After the first 12 months, EDIAQI moves towards deeper stakeholder engagement, calls to action, policy outreach, workshops, webinars, newsletters and further dissemination of project results.

What did the EDIAQI project do?

During the first 12 months, EDIAQI implemented the promotion phase of its communication, networking and dissemination strategy. This phase aimed to raise awareness, attract stakeholders and establish a community of interest around the project.

The project developed and updated its website, created a blog section, launched and maintained social media channels, produced newsletters, published project updates, created communication materials and disseminated scientific and project-related content.

EDIAQI also presented the project at several events and conferences. A major activity was the International Air Protection Conference 2023 in Dubrovnik, where EDIAQI organised a dedicated indoor air quality session and workshop involving more than 100 participants.

The project also strengthened networking through the IDEAL Cluster, a collaboration between Horizon Europe projects working on indoor air quality, health, sensors, policy, data and communication.

Main communication and dissemination channels

Channel	Role in EDIAQI
Website	The main public information hub for the project. It includes project information, pilot and campaign pages, blog articles, resources, training materials and videos.
Blog articles	Used to explain project progress, policy developments, scientific findings, events, publications, awareness topics and indoor air quality issues in an accessible format.
Social media	Used to raise awareness, share project updates, promote blog articles, disseminate events and publications, and connect with stakeholders. LinkedIn was the strongest-performing channel in the first year.
YouTube	Used for pilot and campaign videos and training materials. Videos help make scientific work more accessible and personal.
Newsletter	Used to provide structured updates to the EDIAQI community, including publications, articles, events, materials, videos and project progress.
Events and conferences	Used to present EDIAQI results, engage researchers, policymakers, public authorities, industry and the wider IAQ community.
Communication materials	Flyers, posters, roll-ups, presentation templates and transparency labels were used to support project visibility and EU funding acknowledgement.

What does this mean in practice?

The deliverable shows how EDIAQI communicates with different audiences and how these audiences can be involved in the project over time.

User group	Practical relevance
Homeowners and tenants	Communication activities help make indoor air quality information easier to understand and more visible to the general public.
Schools and kindergartens	Pilot videos, awareness activities and future outreach can help educational buildings understand IAQ risks, monitoring and improvement options.
Commercial property owners	Events, website content and dissemination materials can help building owners learn about IAQ monitoring, sensors and potential building-level solutions.
Local municipalities	Policy engagement, pilot communication and public-facing materials support municipalities interested in healthier public buildings and IAQ-related decision-making.
Researchers	Scientific publications, conferences, the IDEAL Cluster and EDIAQI networking activities support collaboration and knowledge exchange.
Industry stakeholders	Events, social media, website content and networking help communicate potential market-relevant solutions, including monitoring technologies and data tools.
Policy-makers and regulators	The policy engagement plan, EDIAQI Wiki, IDEAL Cluster and future outreach aim to connect EDIAQI results with EU and national policy discussions on indoor air quality.
EDIAQI partners	The report provides a shared overview of what communication actions have worked, where improvements are needed and what activities should come next.

Networking and the IDEAL Cluster

EDIAQI uses networking to build long-term relationships with projects, stakeholders and communities working on indoor air quality. A key element is participation in the IDEAL Cluster, which brings together Horizon Europe projects addressing indoor air quality, health, sensors, data, policy and communication.

EDIAQI contributes to IDEAL Cluster working groups on topics such as:

translating scientific research into policy and practice;
collaboration and standardisation of data analysis and management;
communication and dissemination;
standardisation;
sensors;
health outcomes;
in-vitro models.

The report highlights links with other indoor air quality projects, including InChildHealth, INQUIRE, K-HEALTHinAIR, LEARN, SynAir-G and TwinAIR.

Recommendations and next steps

Continue treating the strategy as a living document: Communication and dissemination should be adjusted based on stakeholder feedback, project progress and new opportunities.
Strengthen the EDIAQI community: Future activities should move from awareness raising towards active involvement of stakeholders.
Use LinkedIn as a priority professional channel: LinkedIn performed strongest in the first year and should remain central for professional and stakeholder engagement.
Improve underperforming channels: X, Facebook, Instagram, Mastodon and YouTube may need adjusted KPIs, more targeted content or different formats.
Use more calls to action: The involvement phase should encourage stakeholders to comment, register, participate, attend events and engage with project outputs.
Continue publishing blog articles: Blog content helps explain scientific, policy and project developments in an accessible way.
Increase newsletter uptake: The newsletter should remain a key tool for building and maintaining the EDIAQI community.
Strengthen policy engagement: EDIAQI should continue mapping policy stakeholders and preparing outreach linked to EU air quality and zero-pollution policy processes.
Use IDEAL Cluster collaboration strategically: Cluster activities can increase EDIAQI’s reach, align communication and support policy impact.
Maintain accessibility: Deliverables and communication materials should continue following accessibility principles, including meaningful links, alternative text, clear headings and readable formatting.

Limitations

This report covers only the first 12 months of a 48-month project. Several communication and dissemination KPIs are expected to progress more strongly during later project phases, especially once more project results become available.

Some social media channels underperformed compared with their original KPIs, while LinkedIn performed strongly. This suggests that future communication planning may need to adjust channel priorities and possibly revise some platform-specific KPIs.

The report also notes that policy engagement is still developing. A policy engagement plan and supporting resources were being prepared, with stronger outreach planned for the next phase.

Related wiki pages

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Source deliverable

This one-pager is based on:

Deliverable: D7.3 – Dissemination, Communication and Networking Report – Version 1
Work Package: WP7 – MONITOR
Lead partner: The Lisbon Council
Original deliverable type: R – Document, report
Dissemination level: PU – Public
Official submission date: 30 November 2023
Version: Final
Reporting period: First 12 months of the EDIAQI project
Follow-up reports: D7.7, D7.8 and D7.9